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DIGITAL PURPLE members can be considered as an extension of Retailers, Software editors or Service providers’ teams.

Our mission is to provide flexible resource to the specific business of Retail, with a double expertise in IT and Fashion Operations.

Business process & Organization Audit

To optimize your process, you need first to get a clear statement of your situation with key figures and trends. With the classical SWOT analysis (Strengths, Weaknesses, Opportunities and Threats ), you will make decision that will help your teams to be more efficient.

How do you handle lost sales, stock takes, replenishments, after sales services, multi-channel distribution, customers satisfaction survey, ..?

From the 3 main axes Items, Customers and Suppliers, you can get savings.

System recommandations

Either form an audit, a clear need already identified or a will from the board of your company, a new system may be required to develop a new market, save time, money and leverage customer satisfaction as well as employee efficiency and comfort.

Do you get the best from the Retail system world? Find the system which fits the best your company needs with the adequate system comparison grid.

International Project management

Once a project which involves system implementation or upgrade is decided, you need to organize the work with a mix of internal and external resources. Taking into account the budget, and the technical resources and constraints, a master planning should be built and followed up carefully.

Facing the complexity of international partners management, with time zone, cultural and expertise variation, the importance of a regular and close communication should not be underestimated as it is as one of the most critical key success factor.

Change Management & Training

Last but not least, when dealing with project within your organization which requires your staff knowledge extension or upgrade, the Training should be considered carefully and the appropriate tools and means should be delivered.

While during the life of a project a Change Management stream may be considered but not required, the Training final step is a must that will ensure the smooth Go Live of the new process or system implementation.




Specialists from Fashion industry and Retail

Gilles Domenech, CEO

Gilles expertise ranges from collection definitions, product marketing and garment manufacturing to Logistic, Distribution, Retail and IS service company running.

He offers about 20 years of “merged” experience, linking Fashion industry to Information System management.

After 7 years at the head of the French office of one of the international leader of Retail Pro International partners, Gilles founded Digital Purple to better serve and support the IT teams of Fashion Retailers in their International extension plans.

In 2010, Gilles already founded with a former LVMH colleague the Retail Consulting International Asia Pacific ltd, based in Hong-Kong, which is also working for prestigious International brands.

In the past Gilles ran for several years the IS Retail department of Louis Vuitton where he met and worked with Christophe Davy and opened prestigious stores like Paris Champs-Elysées, Tokyo Omotesando, Moscow Gum at the Red Square, Johannesburg or Buenos Aires.

Gilles has a Master Degree of Fashion Management (Institut Français de la Mode – Paris) and is doubled graduate of the ENSITM with a Master and a Textile Engineer degrees.

Christophe Davy, CEO of Brand On Line Commerce 

Christophe has extensive experience as experience as both an executive and an entrepreneur.

As a former CIO of Beauté Prestige International, parent company for fragrance brands Jean Paul Gaultier, Issey Miyake and Narciso Rodriguez, and member of the Board of Directors, Christophe managed the Online Flagship Store of Jean Paul Gaultier Parfums from its launch in 2005 until 2008.

Prior to working at Beauté Prestige International, Christophe led the Retail IT Department at Louis Vuitton for 4 years, in charge of the retail system of its 300 stores worldwide.

During the 1990′s, Christophe was involved in founding, developing and selling several internet startups, including a French-based search engine,, founded in 1995, as well as French-based free email provider, founded in 1997.


Christophe is a graduate of ESCP Europe (Ecole Supérieure de Commerce de Paris).


Laurent Moulet

  • Master Degree of Fashion Management (Institut Français de la Mode - Paris)
  • Textile DEA
  • Textile Engineer


International I.S. Services for Fashion, Jewellery and Cosmetics Retailers



...Custom made is a luxury matter... but also a need to differenciate from competition...


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